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The Loyalty Trap

We have for years been throwing around the hot potato of customer loyalty – every client wants it, every client talks about incentivising it, so how are we in a place where customers are grossly penalised for their loyalty? It is said that 13 million households are paying a hefty loyalty penalty across products and […]

2

The Loyalty Trap

Customer We have for years been throwing around the hot potato of customer loyalty – every client wants it, every client talks about incentivising it, so how are we in a place where customers are grossly penalised for their loyalty? 13 million households are paying a hefty loyalty penalty across products and services, some essential. […]